Experience

Leadership across
creative and digital.

From publication design and branding to integrated marketing strategy and better web experiences.

Career timeline

Where I’ve made an impact

March 2023 – Present

GRF CPAs & Advisors

Digital Content Manager

Digital strategy and integrated marketing work including SEO/AEO, information architecture, content, web experience, analytics, HubSpot, and a cross-functional 2026 website redesign in progress.

11 years in-house · consultant thereafter

American Society for Engineering Education

Creative Director / Director of Art & Production · Consultant

Directed publication design and production, campaigns, creative teams and vendors; supported site/content transformation, events, and association-wide communications. Recognized as ASEE Employee of the Year in 2018.

Independent practice

Graphic Marks

Founder

Marketing strategy, brand identity, WordPress website builds, SEO, digital content, campaigns, and communications for associations, nonprofits, and professional services.

Earlier career

Choice Hotels International & Stone House Urban Winery

Design, communication, digital media, and brand campaigns across hospitality settings.

Core capabilities

What I bring to a team

Strategy

Content, integrated marketing, brand alignment, audience research.

Execution

Creative direction, production, stakeholder collaboration, vendor management.

Digital

SEO/AEO, website UX, analytics, automation, and marketing systems.