Hi, I’m Nico.
I make ideas work.
I bring strategy, creative direction, and digital experience together to turn complex challenges into clearer, more engaging outcomes.
My Resume
Marketing & Creative Leadership
I’m a marketing and creative professional who brings strategy, design, digital experiences, and emerging technology together. My work spans professional services, associations, nonprofits, and hospitality.
At GRF CPAs & Advisors, I lead digital content and work with cross-functional partners on digital marketing, SEO/AEO, analytics, and a website transformation currently in progress.
× DESIGN
× DIGITAL
Bachelor of Arts
Visual Communication, with a focus on graphic design.
Associate of Arts
Advertising Art.
Digital Content Manager
GRF CPAs & Advisors
Digital content, SEO/AEO, analytics, integrated marketing, and an ongoing website redesign with cross-functional partners.
Creative Director / Director of Art & Production
American Society for Engineering Education
Creative direction, publications including Prism, brand consistency, campaigns, vendors, events, and digital communications.
Founder
Graphic Marks
Websites, marketing strategy, content systems, brand identity and creative support.
Design & Communications
Choice Hotels International and Stone House Urban Winery.
A blend of hands-on creative production, digital marketing leadership, UX thinking and practical AI experimentation. My work spans strategy through execution, from planning a campaign to editing the video, publishing the site and reviewing the data.
Marketing & Communications
Integrated marketing strategy, campaign planning, audience segmentation, social media strategy, content calendars, brand messaging, email marketing, newsletters, events, stakeholder communications, vendor coordination and creative project management.
Platforms: HubSpot, Brevo, Publer, Campaign Monitor, LinkedIn, Meta and Google Ads.
Web, UX & Search
Website planning and redesign, information architecture, UX/UI design, wireframing, user journeys, content governance, accessibility awareness, landing pages, SEO, answer engine optimization (AEO), technical/content audits, conversion optimization and performance reporting.
Platforms: WordPress, Gutenberg, Kentico, Figma, GA4, Google Search Console, Screaming Frog, Yoast and HubSpot.
Creative, Design & Video
Brand identity, art direction, editorial and magazine layouts, typography, illustration, print production, presentation design, event signage, social graphics, motion graphics, video editing, storyboarding and digital asset production.
Software: Adobe Creative Cloud including Photoshop, Illustrator, InDesign, Premiere Pro and After Effects; Canva and Figma.
AI, Automation & Analytics
AI-assisted content ideation and editing, brand-voice workflows, prompt development, custom agents, marketing automation, reporting, campaign optimization and process improvement.
Tools: Microsoft Copilot, Claude, ChatGPT, Make, HubSpot workflows, GA4 and dashboard reporting.
Tools are listed to illustrate my working toolkit; my focus is selecting the right approach for the audience, team and project.
Association Trends All-Media Contest
Silver Award for Prism Magazine, Commemoration/Tribute.
Communicator Awards
Award of Distinction.
Licenses & Certifications
Want the complete career history and project details?
Request Full Resume ↗Specialties & capabilities
Marketing Strategy
Cross-channel planning, content development, audience insights.
Digital Experience
Web strategy, UX, SEO/AEO, analytics, and conversion.
Creative Leadership
Brand systems, editorial design, campaigns, and creative production.
A few projects. A range of skills.
Four examples of strategy, storytelling, creative direction, and digital communications.
01
Objective
Create a highly creative campaign to attract new ASEE partners and sponsors, supported by ROI and analytical reporting.
Strategy
Target companies and organizations seeking to connect with audiences in engineering education, education, and engineering. Use highly targeted digital and social media to reach audiences where they are already active.
Campaign concept: The Right Tool
Engineering colleges are a highly specific audience. ASEE offers corporations the right tools to connect with this audience effectively.
Channels: Google display advertising, social media ads, and integrated email outreach.
Social advertising results
Facebook / Instagram paid ads · April 30–July 28, 2021
Reported performance for the paid social campaign during the period shown.
02
Objective
Expand ASEE’s institutional membership through a creative campaign. Founded in 1893, the American Society for Engineering Education is a nonprofit organization of individuals and institutions committed to advancing education in engineering and engineering technology.
Campaign concept: Have a Seat at the Table
Joining ASEE gives institutional leaders a seat at the table. The concept brings that message to life by mailing deans a miniature chair they can use as a paperweight or desk decoration, connecting a memorable physical object to the value of belonging to the ASEE community.
03
Overview & objectives
Present ASEE’s work through an engaging video format that can support awareness and communicate the organization’s mission.
Good ideas start with a conversation.
Interested in marketing, digital, and creative leadership? Let’s connect.
Get in touch ↗