Hi, I’m Nico.
I make ideas work.

The challenge

Turn event promotion into a connected lead-generation journey, from reaching prospective attendees to registration, participation, and follow-up.

My role & approach

Developed an integrated event marketing workflow spanning paid social promotion, conversion tracking, registration forms, HubSpot contact segmentation, and Zoom integration. Connected registration activity to targeted email journeys, so contacts receive relevant messaging rather than the same communication at every stage.

Built the communications approach around pre-event reminders and post-event follow-ups, linking audience acquisition, registration, and nurturing into one coordinated experience.

Skills demonstrated

Marketing automation · HubSpot & Zoom integration · Paid social · Lead generation · Conversion tracking · Segmentation · Email lifecycle strategy

The challenge

Make a complex accounting and advisory website easier to navigate, strengthen service positioning, and create a more useful path from search to inquiry.

My role & approach

Led the 2026 website redesign initiative, coordinating external vendors, internal stakeholders, and service-line leaders. Guided content strategy, information architecture, service-page messaging, user experience, and SEO/AEO priorities based on audience needs and search intent.

Used analytics and ongoing optimization to inform content improvements and conversion opportunities. AEO work has shown week-over-week growth in AI-search visibility, tracked through recurring reporting.

Skills demonstrated

Website project leadership · Content strategy · UX & information architecture · SEO/AEO · Stakeholder management · Analytics

The challenge

Help ASEE stand out to potential corporate partners and sponsors by making the value of reaching the engineering education community immediately clear.

My role & approach

Developed the creative campaign direction around “The Right Tool”: when reaching engineering educators is the goal, ASEE is the right partner for the job. Turned that positioning into a connected campaign across Google display advertising, paid social, and email outreach, with reporting to evaluate audience response.

Skills demonstrated

Campaign strategy · Creative direction · Corporate partnership marketing · Paid media · Email marketing · Performance reporting

The challenge

Make institutional membership feel less like a routine affiliation and more like an opportunity for engineering education leaders to be part of the conversation and help shape what comes next.

My role & approach

Helped develop “Have a Seat at the Table”, an integrated recruitment campaign built around a simple, intriguing invitation: the leaders who want a voice in engineering education should have a seat at ASEE’s table.

The miniature chair mailed to deans was the conversation starter, not the entire campaign. We extended the idea through paid social outreach, organic marketing, targeted email and direct mail, and on-campus event efforts to build recognition and a sense of belonging among institutional decision-makers. Each touchpoint reinforced the same message of influence, participation, and being included.

Skills demonstrated

Membership growth strategy · Integrated campaign development · Creative concepting · Paid & organic social · Direct mail · Email outreach · Event marketing · Audience targeting

The challenge

Translate ASEE’s broad mission and influence in engineering education into an inspirational story that audiences could connect with.

My role & approach

Led creative direction from research and concept through script development and production coordination. Worked with internal stakeholders and board members to identify ASEE’s positioning, influence, and key messages, then shaped those insights into a narrative.

Sourced a production and design partner to support casting and voiceovers, and researched and selected B-roll footage and stock imagery to bring the story to life.

Skills demonstrated

Creative direction · Brand storytelling · Positioning research · Script development · Stakeholder engagement · Production coordination · Visual sourcing